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Cataract, LASIK, Retina — Each Deserves Its Own Page.

By DocSite AI Team· Last reviewed 2026-10-15

LASIK clinics dominate Indian ophthalmology Google Ads to a degree few other specialties experience — paid placements often outrank fellowship-trained retina, glaucoma, and paediatric ophthalmologists for every commercial eye-care query. Patients who needed careful clinical evaluation end up booking refractive surgery on a coupon. DocSite is built for ophthalmologists who want their equipment, sub-specialty, and clinical judgement to compete on merit — not on ad budget.

DocSite is the platform that brings the doctor–patient conversation back to ophthalmology specialists — own your brand, own your patient relationships, own your Google visibility. Not a website builder. Not a directory. A product platform built so the specialist, not a hospital marketing team or an aggregator algorithm, is the patient's first call.

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Free to start Specialty-tuned content No middlemen

Why most ophthalmology practices don't get found online

LASIK clinics dominate Google Ads; solo ophthalmologists get buried under chain-clinic advertising.

Retina, glaucoma, paediatric ophthalmology can't be differentiated inside a directory listing.

Patients can't see your equipment (phaco machine, OCT, fundus camera) on an aggregator profile.

What you get on DocSite

Per-procedure pages for cataract (phaco), LASIK, glaucoma surgery, retina, squint

Equipment & credentials showcase on your website — instant trust signal

Schema.org Physician + MedicalProcedure JSON-LD so rich results appear in Google

Our positioning

Why the ophthalmology specialist — not a hospital — should be the patient's first call.

The problem

Today, a Google search for a complex condition surfaces hospital landing pages and aggregator listings before the specialist who would actually evaluate the case. The patient ends up choosing a hospital before they've ever spoken with a doctor.

The right order

Specialist first. The doctor evaluates the patient, weighs the clinical picture against payor mix, family logistics, and recovery setup — then guides the patient to the hospital infrastructure that actually fits this case. Hospitals are partners, not gatekeepers.

What DocSite does

DocSite is a product platform — not a website builder, not a directory — that returns this conversation to the specialist. Patients reach you directly. Your clinical reasoning, not a marketing budget, becomes the routing layer for which hospital each patient ends up at.

Flat pricing. No per-booking deduction.

Gold

Free

First 200 doctors · Rs. 99/month thereafter — website + bookings + WhatsApp CTA

Coffee Premium

Rs. 299/mo

+ AI procedures + case studies + data export

TurboCharge

Rs. 999/mo

+ AI SEO engine + lead tracking + Google rich results

Build my ophthalmology website

Frequently asked questions

Generated and maintained by DocSite AI Team. Reviewed quarterly.

01Why do ophthalmology doctors need their own website on DocSite?
Aggregator listings put every ophthalmology specialist into the same template — same photo crop, same template description, same booking widget. On DocSite, your website is yours: your case studies, your procedures (echocardiography, biopsies, scopies — whatever your sub-specialty), your direct WhatsApp booking, your Google indexing. Patients searching for "best ophthalmology" find your name on Google, not a directory.
02How long does it take to set up a Ophthalmology website on DocSite?
Most ophthalmology doctors are live in 5-15 minutes. You sign up, pick a slug (e.g., docsite.care/dr/your-name), upload a photo, list your top 3 procedures, and add your clinic timing. The platform auto-generates SEO-friendly URLs, sitemaps, and Schema.org Physician markup so Google can index you within a few days.
03Is DocSite free for Ophthalmology doctors?
Yes — DocSite has a free Gold tier that gives every ophthalmology specialist their own platform surface, online appointment bookings, and WhatsApp CTA at no cost. Paid tiers exist for AI-generated procedure pages, case studies, and the auto-SEO engine. The full, current pricing is published on the pricing page (/brochure) — that is the only authoritative source.
04Does DocSite charge commission on appointments booked through my Ophthalmology practice surface?
No. Zero commission, zero per-booking fees, ever — on any tier. Patients book directly with you (WhatsApp, in-clinic, or phone). DocSite is a SaaS platform, not an aggregator. We do not sit between you and your patient.
05Will my Ophthalmology practice surface rank on Google?
DocSite is built SEO-first. Each profile uses Schema.org Physician + MedicalSpecialty + MedicalProcedure markup, semantic URLs, FAQ schema, and an auto-generated XML sitemap. Most doctors see Google indexing within 1-3 weeks. Long-tail rankings (e.g., "best ophthalmology for [procedure]") typically appear in 4-12 weeks if you publish 1-2 case studies a month.
06What about NMC compliance and patient privacy?
DocSite enforces NMC registration verification on every doctor profile (your registration number is shown on your public site). Patient PII (phone, email) is field-level encrypted at rest. We follow Indian medical advertising guidelines — no testimonial soliciting, no before/after claims, no comparative ranking language.
07Can I move my existing patient base to DocSite without losing continuity?
Yes. Most ophthalmology doctors keep their existing online listings active for the first 30 days while their DocSite practice surface starts getting indexed by Google, then gradually point patients at the new direct channel. You retain full ownership of your content, patient list, and booking history — exportable as JSON or CSV anytime.

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