Guide for doctors
The 2026 Doctor Website Checklist (That Actually Ranks)
28 things your medical website needs — from canonical tags to patient consent language — organized by priority. Print it, share it with your web guy.
Foundations (non-negotiable)
HTTPS. Mobile-first. Sub-2-second load. valid NMC registration number on every page. Privacy policy. Patient consent for testimonials. No stock images for 'patient photos'.
SEO essentials
Schema.org Physician JSON-LD. Per-procedure pages. Sitemap.xml discoverable. Canonical tags. OG tags. IndexNow key + ping on publish. Title tag format: [Name] - [Specialty] in [City].
Trust signals
Photo of you (not stock). Qualifications with year. Clinic photos. 2+ Google reviews embedded. Clear contact information. No hidden pricing.
Conversion signals
Single CTA per page (book now). WhatsApp button on mobile. Phone number one-tap-dial. Visible working hours. Multi-location support if applicable.
Growth signals (the compounding layer)
Monthly case study. Quarterly published article. Ongoing Google review asks. Backlinks from medical associations. Each of these compounds over 12-24 months — impossible on aggregator listings.