Guide for doctors
How Doctors Get More Patients Online (Without Paying Aggregators)
The aggregator trap explained, why owning your website is a long-term asset, and the 4-week playbook to start capturing direct bookings from Google.
The aggregator trap
Aggregators deliver volume in year 1, but every booking through them: (a) costs 15-25%, (b) leaves patient data with them, (c) makes you replaceable the day they raise rates or delist you. Your career asset should be your own brand, not a third-party profile.
Owning your slug is the long game
Every backlink, every Google review, every patient who saves your URL — accumulates on your domain, compounds over years. Your profile on any aggregator resets to zero the day you leave.
4-week playbook
Week 1: publish your site with 10 procedure pages and 1 case study. Week 2: request 20 Google reviews from recent patients (QR code in clinic). Week 3: post your site link on LinkedIn + WhatsApp status. Week 4: run one IndexNow push on any new pages. By month 2, you start appearing for '[your specialty] in [your city]' queries.
What to measure
Direct bookings (not attributed to Google or WhatsApp), organic search impressions (via Search Console), and WhatsApp CTAs per week. DocSite's lead dashboard tracks all three out of the box.